In the opening paragraph of chapter 15 Marker says the majority of businesses - who have been allowed to become the dominant institutions of our time - are so focused on profit that it "contributes to adverse social and environmental outcomes that outstrip our biological, psychological, and even spiritual abilities." (Marker, 117) Initially I read this as Marker criticizing the system that vaunts business in this way, the one he calls out for "making profit the ultimate measure of success." However, upon closer read it feels unsettlingly like rather than having an interest in changing the system, Marker is making a case for the way neurobiology can improve the methods of HPI to operationalize human behavior to match the tasks of profit better and also wouldn't it be nice if along the way businesses took on a more moral - here defined as taking into their method of profit methods of diversifying the industry in ways that allow business at large to continue into ...
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